We are living in an extreme era, where almost every minute anew brand is born. The competition is so immense that marketing becomes astough as being a chef in hell’s kitchen, especially for those who still use theold and traditional ways of marketing. The Internet, at this point in time, isthe undisputed champion among all the mediums of the marketing and advertising.If we pitch a marketing campaign to our target audience and they are unaware ofit, then it is almost like giving a flying kiss to a girl in the dark whereonly we know what we are doing and nobody else does!
The biggest advantage of Internet-based marketing is theease to target the niche. Now days, people look up to The Internet for everylittle information they need, which makes The Internet even more immortal.Suppose, if we ought to sell a guitar, then rather than advertising on the midpages of Mumbai Mirror, it would be much effective to advertise on web pagesthat exhibitPink Floydguitar chords. In the above-mentioned case, our targetaudience is most probably a young and aspiring guitarist, whose chances ofvisiting music related websites are far more than him reading a newspaper or amagazine. One of the leading Internet marketing companies across the country isGreat White Leads.
Another prominent feature of the Internet, which benefitsthe marketers and search engine optimization experts, is the facility of conducting surveys at a very low andnegligible cost. We can use an array of features on the website, such asvisitor’s polls, online surveys and other statistics to find out the insightand the opinion of the visitors. It also enhances the two-way communicationprocess between marketers and customers, which is very important to find outthe customer’s point of view.
One of the biggest and most useful Internet-based inventionsof this century is the social networking. Facebook, Twitter, Orkut, LinkedIn,Flickr,Weeblyetc. had a huge impact on the youth and have successfully become therage of the nation. There is hardly any youngster in the urban areas, who isnot active on social networking websites. Even the rural youth is gettingaccustomed to it gradually. It makes it very easy for the advertisers to targetthe youth and pitch their campaigns according to the latest trends. Accordingto a report, after few years, India would be having the largest youthpopulation in the world. This makes social media platforms even moresignificant.
Here are some really interesting facts; according to asurvey, currently there are more than 81 million Internet users in India andthe number is supposed to reach 237 million by 2015. These statistics aresufficient enough for the marketers to know the importance of Internetmarketing in our nation. Marketing via The Internet is also very cheap ascompared to other mediums, such as television, radio, and print media. Internetmarketing helps us find the potential customers, who are already in the searchof products and what makes it more effective is that the customers can buythose products right away. A website acts like a virtual showroom for themarketers to showcase their products and achieve immediate sales.
This saves a lot of money, which is usually spent on therent of shops and salaries of salesmen, workers, etc. Online pay per clickmarketing method is exceptionally effectual in identifying the reach andknowing the exact number of views per banner, which is not possible in anyother medium. What makes Internet marketing an epitome of success is its globalreach. A local product can be recognized by the global audience, which is anadded advantage to the marketer. Knowing these few facts, we can staunchly saywith all due respect to the traditional mediums that the Internet marketing ishere till the Armageddon.